Toletta Gains Brand Awareness and Market Insights with Cliverse Content Marketing

Formerly known as Hachi Tama Inc., Toletta Cats Inc. was founded in 2015 and sells a cat litter box that doubles as a health monitoring system. In the summer of 2020, the company was gearing up to expand into the U.S. market and wanted to gain insights into the needs of American consumers.

Results

With the help of Cliverse’s content marketing team, Toletta gained valuable insights into the needs and values of U.S. cat product consumers while increasing brand awareness.

targeted leads for in-depth user feedback

+473

surveys filled

content pieces for long-term brand awareness

I am confident that I made the right decision to find All About Cats’ reviews and have them become the first reviewer in the U.S. Their love and passion for cats, loyalty to their viewers, and quick responses were all excellent. While the COVID-19 environment has forced us to proceed cautiously with our U.S. expansion, we are eager to have All About Cats continue to be partners in the U.S. expansion of Toletta.

Koji Hori

CEO of Toletta Cats, Inc.

Their Challenge

Toletta partnered with Cliverse to use content marketing and a giveaway promotion to increase awareness within the U.S. market and gain insights into the attitudes and needs of American cat guardians.

Our Approach

Cliverse developed a content marketing strategy that would introduce users to the Toletta system while encouraging qualified leads to fill out a survey about their household and needs.
We decided that a giveaway would be the best incentive to drive users to fill out the survey. Three winners would receive a free Toletta litter box and subscription to the Toletta app. Toletta chose the survey questions and developed the signup form, then our team reviewed it and proposed revisions to ensure that it would connect with our audience.

Knowing that authentic user reviews are among the most powerful modes of connection with highly-conscientious cat guardians, our content team started by using the Toletta system and published a written review on the All About Cats site. Once published, we promoted the written review via email marketing and Facebook.

After the article started to drive signups, we produced and published a video review of the Toletta system on the All About Cats YouTube channel. In addition to reaching our YouTube audience immediately, we promoted this video and the connected giveaway through email marketing and a YouTube post.

After receiving 473 signups and choosing three winners representative of their target demographic, Toletta plans to continue to use this collaboration as a source of consumer insights as they prepare for their U.S. launch.

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